Keyword generation tools are a great way to come up with popular keywords that you can use in your web sites content. Some are available for free while you will have to pay for others. Keyword generation is the first and most important step of the search engine optimization process. Your website, from the directory and file names to the title tags and page copy, needs to be built around the words and phrases you choose during keyword generation. Keyword generation is an exercise in marketing, you want to try and imagine what people looking for your products would search for. Generate a good list, and incorporate these words into every place that makes sense.

Google provides a variety of free services that webmasters use on a daily basis. Google had free a free search engine for several years and for a long time they did not make money, but they gained a dedicated customer base, and overtime their customer base became so big that they were able to develop additional services. Eventually, they became one of the most profitable companies in the world today.

Keyword generation is the first and most important step of the search engine optimization process. The bulk of your website, from the directory and file names to the title tags and page content, should be built around the words and phrases you choose during the keyword generation phase. Search volume relates to the number of searches that a given keyword receives. A higher search volume indicates that the term is popular amongst search engine users and is therefore valuable because it will get you more traffic. You want to find search terms with high search volume and low competition. Search engine marketing directs the most qualified web traffic to your website, making sure that you are getting the most out of your search engine marketing budget.

Keyword research should begin with one of the keyword research tools like Google’s, Wordtracker or the Keyword Discovery tool. Keyword Discovery and Word Tracker are great for finding long-tail keyword terms, Google’s keyword tool is better for building a large list of keywords.

Google Trends is a great free keyword tool for predicting interest in keyword areas. Google Trends shows how often a search term is searched relative to the total search volume across various regions, and in various languages. Google Trends compares searches between two or more terms. Google Trends also has the ability to show how news related to the search term overlaid on the chart.

Google Trends is a Google Labs product, which means that it’s still in an early stage of development. The data Google Trends produces may contain inaccuracies because of a variety of approximations that Trends makes use of. Google Trends offers some new information that could be groundbreaking for Internet marketers and marketing in general. Google Trends also shows how frequently topics have appeared in Google News stories, and in which geographic regions people have searched for them most.

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Most people know that performing a keyword research search takes loads of time. Though most of us would just love to dish up some new fresh content and just slap it on the site and get loads of traffic consequently, it’s not really possible in the real world. If you want to make your website attract big and quality traffic, then you need to plan and do a lot of work. Hence, no matter if your site is old or new, the first task that you need to accomplish is doing an extensive keyword research search.

The basic fact is that knowledge of what really your potential website traffic wants is what you need to know in order to attract the traffic. What you need to understand is that all search engines aim at providing the best and the most relevant results for their search query. In this scenario, your aim should be to attract more and more search engine mappings on your site so that more engines can list you for relevant searches.

The only way you’re going to be able to get your site viewed by the most people is by making sure that before you put your site up you do a keyword research search. If you already have a site, the only way you’re going to ensure that your site continues to grow and get more traffic is to make sure that you keep adding content related to what your visitors are looking for on a regular basis.

If your site is still in the conceptional stage, then the first and foremost thing that is required is the keyword research search. Creating content is no use if your keyword research search is not done well. Many a times, you may not have people really looking for the kind of content you have. Therefore you need to first find out what the public really wants before the creation of any kind of content.

Keyword research search; how to really do it?

There are a lot of aspects to consider to answer this question. You need to do a reality check on your level of seriousness towards your project. Apart from that you also need to look at the time you can spend and the money that is needed.

If money is a problem, then you can do a manual keyword research search. Though this option can be quite tiring and can consume time, it’s not impossible in any ways. However, there are chances that you may look for short cuts in the process or may even give up the idea of keyword research search since it can be really mind boggling. However, remember that giving it up is not a good idea since it’s quite detrimental to your website’s success and even the quantity of traffic you would get.

If getting targeted traffic and ensuring great search engine rankings is vital to you, then you can opt for paid keyword research tools. Though these keyword research search tools do cost money initially, over time the cost will be covered since you would have more time in your hands and also will save your effort for better purposes. Therefore, you need to look at keyword research search tools more as an investment rather than expenditure.

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Here are 2 simple and quick ways to find traffic generating keywords for your web pages and posts.

#1 Google Search Box

Assume that you have a site related to SEO and you would like to write an article about link baiting.

So you can go to Google and type in “link baiting”. Here is the screenshot.

You can see there is a list of keywords suggested by Google. You can actually click the keywords shown in the list and go directly to the search engine result pages. For example, clicking on “link baiting ideas” will take you straight to the result page.

As you can imagine, this suggested list make your life easier to look for longtail keywords. Since longtail keywords are much easier to rank in Google, it’s a good idea to start targeting on them.

While searching for “link baiting” keyword, many people will also notice other keywords presented by Google and click on them. This makes those other keywords great terms to include in your article content.

#2 Google Related Search Terms

You need to use popular keyword for this method. For example, we can search for “seo” term. Once you’re inside search engine result page, you can go to the bottom of the search result page and find related search terms. Here is the screenshot.

Each related keyword is link to another relevant search engine result page. It is also a good idea to target these keywords.

Conclusion

The methods mentioned above are quick and simple ways to find great keywords for your SEO purpose. But they are not all for your SEO process. You still need to go through keyword searches analysis and competition analysis before you decide which keyword to target.

Do you have any other quick and simple ways to look for great keyword? Please share with us below.

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This is the major problem many new entrepreneurs are facing. They have no idea where to find people to buy their products. They are spending many sleepless nights just to create fantastic products but finally realize that nobody wants to buy their products.

If you do an analysis carefully, you will notice that those people are creating product before they find the market that wants the product. In the real world, what entrepreneurs should be doing is finding the market first before they start to create their own products and services. This will give you a better chance to have success.

How can we find and research the market? In this article, I’ll be showing you one very good way to find a profitable market by applying killer keyword strategy.

Looking For High Keyword Searches

Let’s start with keyword research. We need to find what are the words people are searching and how many times they are searching. The more times someone searches for a word, the more popular and more demand the word is. So it make sense to look for those keywords with high searches.

There are many tools available to find out how many times people are searching a keyword per month. One of the free and recommended tool is Google Adwords Keyword Tool. Personally I use this tool very often.

Assume you are in dog training niche. So we can start by searching “dog training” in Google Adwords Keyword Tool.

From the diagram, you can see that the 2nd column is the number of searches per month. You should look for those monthly searches of at least 10,000. The higher the better. It might not worth your effort to create a product for those searches with just 1,000 or 2,000. And you might not be able to grow your business in the future.

For our illustration purpose, I’ll choose “dog training classes” and “puppy dog training” with total monthly searches 14,800 for both. I believe you can analyze more keywords and find the perfect keyword for you.

Just to explain a bit more why I choose “dog training classes” and “puppy dog training”. With “dog training classes”, you can actually create some kind of online membership site which people can subscribe to dog training class and  learn how to train a dog. For “puppy dog training” keyword, you can easily create an ebook teaching people how to train puppy dogs.

Checking Keyword Competition

Next, we need to check how much competition in the search engines for each of these keywords. The competition here means how many other websites or web pages are promoting related products or services.

It is an important factor because if the competition is very tough, then it is difficult for you to acquire customers.

Let’s go to Google and enter the keywords “dog training classes” and “puppy dog training” separately. The number of competing web pages are 18,200,000 and 872,000 respectively. It is very clear that “dog training classes” are much more competitive than “puppy dog training”.

But wait, there is a little trick that you should do to really understand who are your actual competitors. If a website does mention the keyword in their content but doesn’t have the keyword in their title, chances are they probably aren’t promoting the product.

By using the following command, we’ll be able to get a much better list of our competitors. This command will eliminate those web pages that are not mentioning our keyword in the title tag.

allintitle: dog training classes
allintitle: puppy dog training

Now the results look a bit different from the above without using “allintitle” command. “Dog training classes” is less competitive with 8,360 competing web pages. Given that there are only 8,360 competing web pages for “dog training classes” keyword, it makes your chances of ranking well much easier.

Results/Searches Ratio (R/S Ratio)

This is the most important step – data analysis. Here is the data collected.

Keywords: dog training classes vs puppy dog training

Number of Searches: 14,800 vs 14,800

Number of Competing Web Pages: 8,360 vs 44,000

Let’s do some calculation based on the data we’ve collected. It is called R/S ratio (results/searches ratio). Results mean the number of competing web pages. It can be used to determine how much demand there is for a product/keyword.

The keyword “dog training classes” is searched 14,800 times and number of competitors is 8,360, so R/S is:

8,360/14,800 = 0.56

Let’s look at another keyword “puppy dog training”. It is searched 14,800 times and number of competing web pages is 44,000, so R/S is:

44,000/14,800 = 2.97

Typically we’ll look for R/S ratio which is less than 2. The lower the R/S ratio, the more profitable the keyword will be for you. So the winner is “dog training classes”.

Conclusion

When we’re trying to build an online business, it’s important to find the market before creating your product. In the market finding process, killer keyword strategy should be applied to find those keywords with low results/searches ratio (R/S ratio). It will help you to build a more profitable business no matter which industry you’re in.

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Why We Need To Optimize URL?

First reason to optimize URL structure is to increase search engine rankings which will bring us free natural traffic. Secondly human readable URL structure can increase your clickthrough rate. People click more on readable URLs as they give us an idea about the actual content on the web page.

Here are my top 8 tips that you can employ in every single web page URL you have in your website.

#1 Convert Dynamic URL To Static URL

You should avoid using dynamic URL and stick with static URL. There are a few reasons for this.

Here is an example of dynamic URL:

http://www.example.com/product.php?category=media&title=twitter

From the example above, you can tell that a dynamic URL is having characters such as “=”, “&” and “?” in the URL. In general, dynamic URL content gets indexed very slowly and some search engines might have problem indexing it. Besides, dynamic URL is not readable and it will lower the clickthrough rate in search engine results.

So the above mentioned dynamic URL can be converted to static URL as follows:

http://www.example.com/product/media/twitter/

#2 Separate Multiple Keywords In URL Using Hyphens (Dashes)

Separating multiple keywords in URL using hyphens will make it easier for search engines to understand your URL structure and exactly when it starts and when it ends for each keyword.

http://www.example.com/duplicate-content/

#3 Limit The Number Of Words In Your URL

Search engines limit the crawling if the page URL contains too many keywords. Generally keywords not beyond 10 in your web page URL is the best. Search engines always prefer short and descriptive URLs.

#4 Keep Your URL Structure Unchanged

You should keep in mind that once your should keep your URL stable and remained unchanged once it is created. It means you should take care of URL structure optimization when you setup your website or blog at the beginning.

If you would like to alter the URL structure at the middle, then the best idea is to redirect your old URL to new URL. This will ensure that Google and other search engines are able to transfer your link juice and PageRank from old URL to new URL without hurting your site.

#5 Keep Only Keywords In Your URL

We should keep only keywords in URL. And remove all numbers and words such as “the”, “of”, “in”, “your” and etc. If we keep those redundant words in the URl, it will dilute your keyword density in the URL and possibly make our URL exceed the length of 10 words.

#6 Use One Version Of URL To Access Your Web Page

Multiple version of URL for the same web page is considered as duplicate content in the eye of search engines. Search engines treat each URL uniquely. Each URL is an independent content even if the URL is just single character different from another URL. For example:

http://example.com

http://www.example.com

Although these 2 URLs are pointing to the same home page, search engines treat them differently. So only use one version of the URL and stick to it.

You can use 301 permanent redirect to forward your home page URL to a preferred domain. For example, you can forward example.com to www.example.com. Or simple use Google Webmaster Tool to set the preferences for www or non-www URL version.

#7 Keep The Number Of Subfolders In Your URL To A Small Number

Always keep the number of subfolders in your URL to a small number.

http://www.example.com/blog/wordpress/plugins/twitter/twitter-tools/

The above URL is using 5 subfolders and this is really a bad idea of URL structure. Keep your content up to 2 or 3 subfolders deep in URL and separate multiple keywords with dashes.

#8 Keep Your Primary Keyword Near To The Starting Point Of Your URL

You should put your primary keywords near to the starting point of your URL. Search engines think that words at the left hand side of the URL are the most important keywords. Look at the example below:

http://www.example.com/duplicate-content-hurts-website/

Conclusion

In conclusion, be careful while setting up new domain or URL structure of each blog post. Don’t underestimate the power of URL structure. Optimized URL structure will give you an edge in the search engine rankings.

Please share with us if you have any other URL optimization tips.

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Keyword research is the process of determining what specific terms searchers use most frequently to find related information. The keyword research process generally involves using one or more fee-based or free keyword tools to determine the average number of people searching for a word or phrase per day (popularity) and then determining how many search results are returned for those keywords (competitiveness). The balance between keyword popularity and competitiveness is weighed to determine ideal search engine keyword selection.

Keywords and Keyword Research are Everything to Search Marketing

Keywords and keyword research are everything to organic (unpaid) search engine optimization. Since nearly all websites have a primary goal of maximizing their incoming traffic and search engines are usually a significant source of that traffic, knowing which search engine keywords are popular and finding the collection of keywords and keyword phrases that can realistically be targeted for success based on their competitiveness is critical to any successful search engine optimization campaign.

Keywords and keyword research are also very important in pay-per-click search marketing campaigns, such as Google AdWords. Knowing which search engine keywords are being used, determining how much it will take to bid in the top position for specific keywords and how well specific search engine keywords and keyword phrases convert to sales are all critical components of a successful pay-per-click search marketing campaign.

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Do you want to start an internet business or are you looking to take an existing business online? It is not hard. However, there are a lot of things you need to know. One of the key things you will need is a website presence. There are many ways to get website up and running. You can build it yourself by learning the skills on the internet or hire it out.

Before you embark of getting a website created, you need to think about what you are planning to promote and how you plan to promote it. So where do you start? You have to start with keyword research. This is the most important phase to launching an internet business. This is also how you determine what people are looking for online.

Keyword research does a lot of things for you. First, it provides you with the critical data you need to move forward. It is essential to build your business around keyword data and not on what others may think or even on what you want. Keyword research will help guide you in the right direction and will become the signpost to your success.

Before you ever start building a website, the most important thing you can do is look at the demand for your market. Are people actually looking for what you are planning to promote? If not then it is useless to target a market or niche that clearly is not a group of buyers. The goal is to target a segment of a market that is clearly searching for your product, solution or offer.

There are many tools online to help you with this. Some are free while others are offered through a paid subscription. One of the best tools available on the internet is provided free of charge by Google. Just type in “Google Keywords” in your browser and you will find it. By using this free tool, you can uncover a world of possibilities.

When you are using the Google Keyword Tool, you will be able to uncover all sorts of intelligent market data. This not only shows you how many times a particular keyword or phrase was searched for, but it also provides you with a lot of useful information such as search market trends, level of competition, pay per clicks bids, and much more.

The lower half of the screen provides you will all sorts of related keywords and phrases to help you with creative ideas. As you are looking at this data, your mind will broaden with possibilities. The key to using the Google Keyword Tool is to focus on the monthly search volume, estimated global search volume and the market trends for each search. You can view other forms of data using the Google tool as well.

One of my favorites is looking at the cost per click information. You can access this data by using the drop-down menu on your screen. The information in this column reveals how much advertisers are willing to spend on Adwords.

You can bet that if advertisers are consistently bidding on search terms, then there is a demand for the keyword phrases. This is one of the best ways to uncover profitable opportunities online. Use the data this tool provides as your way of looking deep into market trends before you create a website.

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Keyword density and position are important parts of optimizing your written articles for search engines. You need to know just where to place the keywords in the written article so that when the search engine spiders skim your site they see the keywords.

What is a Keyword?

Keywords are those words that you use on more than one occasion in an article. When the search engine spiders read your web page and see a particular word in several places, the spiders will assume the page will be helpful to people that are searching for that word.

Your Keywords Can Hurt Your Marketing Efforts If You Use Them Two Often In Your Content

You in addition need to know the difference between optimizing and keyword stuffing, which is when you employ the keyword too many times in an article. Keyword stuffing tells the spiders that you are endeavoring to trick them into giving a more advanced ranking and then what they will do is punish your site and web page for doing that. The rankings of your other web pages can be impacted by stuffing and you can finish up with a web site that is blacklisted on many search engines.

How Can I Work Out The Keyword Density Of My Articles?

Keyword density is calculated on the number of occasions that you position the keyword in your written article. The majority of individuals will come up with a percentage to help guide them on how many occasions they will use a keyword in their written article. For example, if you have a five hundred word article and want to achieve a keyword density of 5%, then you will want to have the keyword in your written article exactly 25 times.

Many guidebooks have been produced that will offer you their theory on what the ideal keyword density is. Still, in the end you will have to determine which density is more lucrative for your articles. Webmasters like to control their own density so that they can reach the results they need. As long as you don’t over optimize and you are establishing sufficient profit from your rankings, then you can choose whatever keyword density you like.

Understanding Keyword Density Will Boost your Article Rankings

Irrespective what precise density you select, it is important to place keywords so that there are more at the beginning and end to produce an hour glass outcome. Keyword density is essential so that your written article rises in the rankings and yields the amount of money you are searching for.