When talking about off-page optimization, we usually refer to inbound link building. It’s an important factor to rank your web pages high in search engine result pages. Very often, people continue to acquire inbound links without realizing there is a risk.

Today I’m going to discuss about the risks and issues of off-page over optimization.

#1 Building Link Too Fast Too Many

When we’re acquiring inbound links, it’s very easy to get them too fast too many. Link building is a tedious process and you can say it as a painful process. In order to simplify the process, many people start to use third party services to automate the process such as automated directory and article submission.

The original idea of these third party automated services is good but you need to understand how they work before you employ them as part of your optimization process. The truth is many of them do not allow you to control the number of submission per day. Some automated services submit your links and articles to all directory in one shot. This is a big big mistake and Google is going to penalize you.

The recommended daily submission rate is between 1 and 10. Today you can have the rate equal to 5 and tomorrow you can make it 10. By using this approach, you can make your link acquiring process natural. This is what search engines want.

#2 Unnatural Link Distribution

Unnatural link distribution is another issue in off-page over optimization.

Let’s look at one example. Assume you have 100 websites linking to you. But all of them also have links pointing to each other. This looks very unnatural for visitors as well as search engines. It’s like your website is included in some kind of link farm.

The recommendation is getting quality 1 way incoming links and they do not have inter-connection which can form a loop.

#3 Unnatural Anchor Text Distribution

The last risk I would like to discuss is unnatural anchor text distribution.

In point 1, I talked about mass submission of links and articles. It’s not going to give you links too fast and too many, but it will also make your anchor text unnaturally. If those service providers only allow you to have 1 anchor text for all submission. Then you need to be alert.

The natural anchor text distribution is not all your incoming links are using same anchor text. Perhaps some of them are using your brand name, some of them are using your blog post title. As a human being, everybody can insert different anchor text when they’re linking to you. So be sure to use different anchor text when you’re building inbound link from now onwards.

Conclusion

The risk of off-page over optimization is often overlooked by many webmasters. By understand the issues mentioned above, you can make sure you’re not accidentally hurting yourself by going too far with your off-site SEO efforts.

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