by Jason Kendall SEO is an evolving study of the factors which search engines use to 'rank' you in their natural listings. When we search for anything, up come the natural search lists. They're in addition to the PPC lists. On the major Search Engines, you'll see a box at the top, and a column down the right hand side. These are the paid adverts. The 'natural' listings are straight from th...
by Jason Kendall We've already looked at Search Engine Optimization basics, and referred to On-Page SEO. But what really matters is off-page SEO. Think of it as appointing votes. If another site places a link to your site then that site has given you a vote of confidence. As if they've said 'we think this site is good'. Two main features make up the link to your website. The full web address o...