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Search Engine Optimization – SEO Your Site

Search Engine Optimization – SEO Your Site


To receive traffic your business website must be found in the search engines. In order for search engines to find your website, search engine optimization (SEO) techniques can make a huge difference in where your website ranks in search results.

10 Do It Yourself Tips for SEO

Here are ten basic SEO tips you might consider doing yourself to get better search rankings and increased site traffic:

  • SEO Tip 1 – Select the right keywords
  • SEO Tip 2 – Select the right domain name
  • SEO Tip 3 – Use keywords in file names and folders
  • SEO Tip 4 – Use your keywords in your page titles
  • SEO Tip 5 – Use keyword text in your navigation
  • SEO Tip 6 – Create useful keyword content – repeat often
  • SEO Tip 7 – Make keywords part of your META Description
  • SEO Tip 8 – Secure high quality incoming links
  • SEO Tip 9 – Use keyword text (not “click here”) in your links
  • SEO Tip 10 – Create a site map

While there are other techniques an ethical SEO professional will use to boost your rankings, these 10 Do It Yourself SEO tips will get you on the right track, even with a severely limited budget. Even eCommerce sites, which are especially challenging because file names are often arbitrarily created by product ID, can benefit by following these suggestions. And, if your keywords are highly competitive (you see 4 billion results when you use your keyword in a search), you may not ever be able to rank in the top 10 search results, but you will move up in the rankings and you should find traffic to your site on the rise.

Patience and Persistence are SEO Virtues

Keep in mind that SEO takes time. You won’t see improvements by following these organic search engine optimization tips overnight, so don’t discouraged if your traffic doesn’t jump through the roof right away. And, don’t expect to follow these SEO tips once and then forget about them. Make it a practice to keep these search engine optimization tips in mind whenever you update your website, go through a redesign, or plan a new site.

Remember content is king – no matter how often search engines change their algorithms it always will be, so keep adding keyword related content whenever you can, and make your content useful to your site visitors so they’ll tell others and keep coming back. Having useful, compelling content encourages other sites to want to link to your content, which, in turn, will help your search engine rankings and your traffic.

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