What is Organic Search Engine Optimization?

Organic search engine optimization, sometimes referred to as natural search optimization, organic SEO, website SEO, or SEO, is the process of improving the rankings of a website in search engine results for specific targeted keyword phrases. Organic search results are “free” in a sense – that is, you don’t pay for a listing in the search results pages for your keywords, as you do with pay per click advertising, like Google’s AdWords and many others.

Unlike paid search, the benefits of organic search engine optimization can be seen long after the initial SEO work have been completed. With paid search, your ads in the search engine listings stop once you stop paying for them or you have met your budget. Organic search engine optimization techniques, on the other hand, can keep showing up for an indefinite time period. Of course, it helps to continue your website SEO efforts at least on a limited basis to help maintain your rankings and improve those where you’re not ranking as well in the search engines as you’d like.

The Organic Search Engine Optimization Process

There are many steps that take place during the process of organic search engine optimization. These steps may begin even while a website is in the planning stages and continue throughout the life of the website. While there are many advantages to starting your website SEO efforts before your website ever goes live, it’s never too late to start an organic search engine optimization campaign. The steps include:

• Keyword research. Keyword research is the process of selecting words and phrases that members of your targeted website audience might use when conducting a web search thru a search engine. The goal is to target the keywords and phrases that will generate the most traffic that are not yet so competitive – millions and millions of results are returned for those keyword phrases – that despite your best website SEO efforts your website has very little chance of getting top placement in the organic search results. Unfortunately, many website SEO efforts begin with just selecting keywords to target without researching their popularity and competitiveness.
• SEO copywriting. SEO copywriting involves creating fresh content for your website that centers on the keywords you’ve targeted.
• On-page optimization. This step involves optimizing the code, text and the anchor text used for hyperlinks throughout your website. for your search engine optimization campaign will bring the audience you are targeting for your website. See Search Engine Optimization Tips for some of the organic search engine optimization techniques you can apply yourself.
• Link building. In organic search engine optimization, link building is the process of finding other places on the web – like blogs, other websites on topics related to yours and online directories – that will link to one of your website pages using the search engine keywords you’ve selected. Incoming links are important to strengthening your organic search engine rankings, especially for keywords that are very competitive.
• Other website promotion techniques. Additional website promotion techniques, such as blog marketing, article marketing and distributing online press releases can also help build links to your website, thereby improving your organic search engine optimization rankings over time.

Things to Know About Organic Search Engine Optimization

There are many things you need to know about website SEO from the organic search engine optimization perspective, including:

• It is possible to over optimize your site. If the search engines suspect you are trying to “game the system” it will result in getting your website penalized in the organic search engine rankings. In fact, some tactics, known as “black hat SEO“, could result in getting your website barred from the organic search results completely.
• Unlike paid search marketing, the results of your organic search engine optimization efforts may take time so you need to be very patient.
• Even if you succeed in ranking well for your targeted keyword phrases, there’s no guarantee that searchers will want to click through to your website or stay once they arrive. Your website needs to be a worthy destination that’s related to the keywords you’ve targeted.
• Don’t overlook conversion optimization when working on an organic search engine optimization campaign. Once searchers arrive on your site, you’ll want to take the necessary steps to follow through and make a purchase, sign up for a newsletter, register, or whatever other desired action you have defined for all your website visitors.

How Organic Search Engine Optimization Can Work for You

An effective organic search engine optimization campaign for your website can result in bringing more traffic to your site, and can continue bringing traffic to your website indefinitely. It’s likely that you’ll need to hire someone skilled in website SEO to handle some or all of the tasks for you, but there are some tasks you can perform yourself.

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