The World Wide Web is fast becoming a clutter of pages of information and HTML (hyper text markup language). Those in the business of making money online need to have more understanding of this logic at the micro level in order to accomplish online success. Google has a website optimizer that is very helpful in today’s online market for businesses to stay competitive.

The first object that you want to do is make sure that your website looks fresh and brittle. Also, make sure that this main information is included above the page fold. Info that gives the visitor a cause to stay, buy business products, download information, or purchase services should be obviously laid out over the page fold.

Just setting up a webpage is not enough however to keep your customers coming back. One must think about repeat business if you are to become a success at your online business. A good start to secure repeat business is to place a newsletter or email subscription on your page to keep track of those interested in your product. These links should be place on your homepage. Feedburner is a free email subscription tool that can get you started.

Any of these desired actions that are performed on your website are known as conversions in the Google online marketing world. With the Google website optimizer, you can perform two types of testing. A/B split tests and Multivariate testing. A/V Google optimizer is best used when your website gets a low amount of traffic. It’s also excellent used when you are testing different web pages, or want to move objects around on that web page.

Multivariate testing is different from A/B testing. Multivariate testing is for testing on different locations within a single web page when that particular webpage has high traffic. Using this tool at its optimal level, you can test multiple locations at the same time on a single web site page. To use this feature, first identify and tag the links you want to test, and decide the goals for those links.

Next you will require following the installation wizard after you click on the Google website optimizer tab. In this procedure, you will be implementing variations and implementing character for your marketing analysis needs. The website optimizer will mechanically create dissimilar variations for the usage of your test pages. Use the appetizer feature to see how this dissimilar will look before you start it live on your website. After you is complete previewing. You will want to every so often analyze your results to make sure that they are effective. Another feature that is available is that you will be clever to copy the experiment if you want to run it again and see results.

The Google multivariate test will report how the percentage of conversions has changed since the variations and combinations were added. Using the Google website optimizer is a great way to track how a web page is performing and will optimize conversions, Return on Investment (ROI calculated by profit divided costs), and create loyal and repeat customers.

About the Author:

Justin Harrison is an internationally recognised Internet Marketing expert who recently published a detailed guide on how to split test. For more information visit: http://www.splittestmasterguide.com

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