I once read an article that compared Google to a woman! Although a bit chocking at first, I came to realize that the author was actually quite right. I personally believe Google is (well act as…) a princess, but it’s a matter of opinion, isn’t it…
So why, and what does it have to do with ranking on Page 1 of Google? A lot! Ever heard the expression “If she ain’t happy, nobody ain’t happy”? That is what I am talking about.
Google knows what it likes and dislikes. Do what Google likes and you will be rewarded, Do something Google dislikes, and be ready to endure the famous “Google wrath” …
So what does Google want, what does Google like?
Above all, Google wants to offer its clients with a pleasant and positive experience. It does make sense, don’t you think? If you are looking for something, fill in the search box and find it right away, you will be happy, you will come back another time, and maybe even click on one or two PPC (Pay-Per-Click) ads. And that makes Google happy…
Now what would happen if you were returned irrelevant content? You might be unhappy, maybe even frustrated, and you could even decide to do the unimaginable … check if Yah– could give you the right answer. And that is not what Google wants!
- 1 – Be congruent. Double check and verify that your keywords and meta tags are related with the content of your web pages. In other words, tricking people to visit your website by using keywords unrelated to the page they visit is not a good way to get noticed.
- 2 – Provide valuable content. The days of using a website as an online business card are over. You need to provide content, valuable content to be exact, and you need to change it, update it and improve it on a regular basis. Fresh and new content makes Google happy. Wants to make G. even happier? create a short video, put it on youtube, and then embed it in your web page.
- 3 – Use long-tail keywords. It would seem logical that you want to be found with a simple one word keyword, but it is not true.
Having worked with people in the mortgage industry, I could give you the name of a few who would give their right arm to rank on page 1 for the word “mortgage”. Well, it would surely bring a lot of traffic, but probably not the one they really want, that is targeted, ready-to-buy traffic. Short-tail keywords that are 1 or 2 words are usually “browser” keywords. Long-tail keywords, 3-5 words are buying keywords.
For example. When you type “Digital Camera” you are in research mode. You want to learn more about digital cameras, see what they can do, and what to expect. Now if you type ” Canon Powershot A540″ you move to a buying mode. You have done your research, you know what camera you are interested in, and now you are looking for the best place to buy. Do you notice the difference? Long-tail keywords is what you want to focus on. they are buying keywords.
- 4 – Increase the number of backlinks. An important way for Google to know how valuable your content is, is by the traffic it generates, But Google relies heavily on backlinks. Google works on the assumption that the more websites link to yours, the more valuable your site is. This is one of the more challenging part of the process to rank high and it is the subject of an article by itself. Let me know if you want to learn more about it.
- 5 – Take your time and be consistent. Take some time everyday or every week, and do something to improve your ranking. Update your content regularly, add a few backlinks every week or two. The more consistency the better. Resist the idea of doing everything all at once. It might get you a faster ranking, but do not forget, the faster the climb, the faster the fall. A steady and consistent work on your site will bring you and keep you where you want for months, maybe even years to come.
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July 31st, 2009 
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